SWD/Skyward

SWD/Skyward [out of Sweden]
This is the first season of Swedish designer Annika Berger's collection line called SWD/Skyward. For this season her concept is mental shield in urban life style.
She says it is one's own choice when to be exposed and have a high profile, or when to hide and stay in the shadow. Sure enough, this oversize hoodie is big enough that you can wear as camouflage of city scenes or either you can express yourself as a street guerrilla fashionista.
It depends on what you decide to be in our chaotic city.



Oversize hoodie $195.oo

Ku. -intro

Ku. [ NY / Japan]
NY based Japanese jewelry designer Takahiro Kudo
is one of the most remarkable craftsman we know. His new collection called the "bike parts series" shows off his dexterity and any Bicycle aficionado will marvel at this collection. It is a must have for any Fixie fan or anyone who want to show their love or appreciation of cycling. There are a four items for this series.

Only available at Famous Friends!!!
14 k Gold pedal w/precious stone $820.00

Yoshio Kubo -intro

Yoshio Kubo [out of Tokyo, Japan]
This label is already big in Japan and we are the only shop in the U.S. to have their high end collection. They receive frequent press in Japanese industry magazines and is also stocked at well known select shops, Loveless and Beams in Tokyo. The quality of these items is unmatched, from the fabrics to details.

Square long coat $799.00

Tobias Wistisen -intro

Tobias Wistisen [out of Denmark] studied ready-to-wear and haute couture at ESMOD international in Paris. He has worked with John Galliano menswear as an assistant designer for two years. What makes his collection so unique and interesting is not just designs, but the materials he uses such as; Crocodile, horse and Sting-Ray leather which is incorporated into his hand crafted jewelry. Hence each item produced has an individuality and it wears and transforms according to your daily adventures.

Skull wallet chain $749.00

Endovanera -intro

Endovanera [ out of the City of Angels, USA ]
Endovanera has arrived in our shop. I have to say, it’s a lot of fun watching a brand grow and people start to pay attention. This newbie is really beginning to get comfortable with what it’s doing. What we have to offer is Japanese raw denim and fine jersey tops, which are mighty comfortable. This brand is ready to take risk and is seizing the time to define itself as a distinctive Label ready to make its mark on menswear.

"Holster" T-shirt $84.oo
Available in Black

Pelican Avenue -intro

AW07 - Pelican Avenue [ out of Antwerp, Belgium ]
Pelican Avenue was founded in 2004 by Carolin Lerch, a graduate from the Antwerp Academy of Fashion and a former assistant of Bernhard Willhelm.
The label‘s intention is to question traditional codes in fashion, to propose a different approach, to avoid stagnation and self-satisfaction. A starting point of the collections and series of items are personal multi-layered reflections. The products have to support the expression of these ideas.
Some of the series are still adapted to less abstract pieces of clothing.
The intention of the whole project as well as the items themselves is rather challenging the unknown than developing one certain style or idea.

Zip-up JKT $489.oo

Rene Gurskov -intro

Rene Gurskov [ out of Copenhagen, Denmark ]
Today the label Rene Gurskov is successfully established in Europe,USA and Japan. The collections contain reversed classics and well-known items with a new identity. Stylewise he belongs to the European fashion scene adding a Danish sense of shape and function. From cool to cute...Fall 07 fashions for boys and girls who allows themselves to dress according changing moods. parts formal dressing and even bigger parts of club kid of the world. Life’s a party

Mega sweat $249.oo
Available in Black

Ute Ploier -intro

Ute Ploier [ out of Vienna, Austria ]

Ute Ploier is one of the few female designers who manages to do Stylish menswear collections. She bases her work on her perception of the contemporary man, creating minimalist pieces while presenting elegantly-proportioned clothing.
During her training, Ploier was taught by Viktor&Rolf and Raf Simons, where she wisely absorbed not only Raf’s magnificent appreciation for minimal aesthetics. On her latest work, both influences were present making it her grand collection to date.

Crow-wrap hoodie coat $689.oo

Diet butcher slim skin -intro

AW07 - Diet Butcher Slim Skin [ out of Japan ]
“Sometimes you happen upon a clothing label that just makes you stop and pause”. Diet Bucther Slim Skin – with such name - does just that with their designs that incorporate provocative concepts with imaginative details superbly crafted. Its affinity for the punk influence attest to a commitment to the individual.

Over-sized sweater $439.oo

Petar Petrov -intro

Petar Petrov: A Bulgarian designer who began his collection five seasons ago has recently received some press in Surface magazine. A very contemporary line of items with very skinny silhouettes. We have some t-shirts and button downs with suspenders and several styles of his bottoms.

So Last Season -intro

So Last Season [out of Stockholm, Sweden]
Founded in 2004 by Johan Johansson Andersson who has lived in few places
like London (aah...now we know why their website ends co.uk)
This young designer started making clothing when he was 17, putting his old clothing into
new shapes. In the end of high school , he already lunched his first collection of So Last Season.
He explains that most of his influence is from Japanese street wear fashion.
Unique cut and distinctive patterns are definitely what he says.